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Flash indexing in google creating a ripple in the SEO community.

Posted on | July 2, 2008 |

Adobe has released a communication on July 1, 2008  that basically states that the content of Flash or SWF files will now be indexed by Google. Previously, the said file is inaccessible to and absolutely ignored by the Google bots… that was the popular thinking. It turns out that Google and Yahoo have the capability to access the content of a SWF file, they were merely prevented from doing so by the proprietary nature of Adobe’s Flash.

Now, Adobe didn’t only lift that obstacle, it is also working actively with the said search engines to index previously inaccessible content by providing them with optimized Flash Player Technology. We can hear web designers and SEO experts applauding this latest development in indexing technology.

Previously, the only way to get a Flash-driven site in Google is make another text-only site along side it. A script identifies whether the request for a page comes from a bot or a browser (person) and then serves up the approriate file: Flash for people and text for bots. In short, it is such a headache SEOing a Flash site. The Adobe-Google-Yahoo collaboration means less work for web developers.

Even non-techie folks like the ReapMoneyOnline team can easily make web pages using Flash so this is a welcome news for web entrepreneurs as well. However, before we rush off to make amazing Flash websites, there are other points to consider, like their bandwidth requirement and the kind of market we want to hit.

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